Enter Most Effective Use of SEO
Content and links remain the bedrock of SEO. This prize recognises the best demonstration of the role content plays in search and how it drives and improves ranking. We’ll be looking for evidence of how clear strategic thinking woven into content marketing, significantly improves search performance, including CTR and conversion.
Entry is by a 5 A4 page submission; the judges will be looking for clear information backed up by facts that pays particular attention to the criteria listed below.
- Please provide details of the brand who ran the campaign.
- Objectives: Please provide specific details of the campaign: Key messages, Audience segmentation, Channels for delivery and Engagement strategy.
- Execution: Please provide details of how these objectives were met: Audience feedback, Differentiation, Brand awareness metrics, Media coverage and Ranking metrics.
- Innovation: Please demonstrate the innovative aspects of this campaign.
- Outcome & Results: Please explain why this is the best use of SEO campaign in Ireland, detailing the benefits it brings to all parties.
- Testimonials: Where possible, please include testimonials from the brand and from members of the intended audience.