Enter Best Content Marketing Award - Video Series
Brands as broadcasters are a strategic part of content marketing. This award will recognise a video series (three videos or more) that produces outstanding results. As well as creative excellence, we’ll be looking for a series with narrative values, served to customers at different stages of the purchase journey. The series may well appear on multiple channels. Attention will be paid to metrics, including reach, engagement, time viewed and contribution/perception of the business objectives.
Entry is by a 5 A4 page submission; the judges will be looking for clear information backed up by facts that pays particular attention to the criteria listed below.
- Please provide details of the brand who ran the campaign.
- Objectives: Please provide specific details of the campaign: Key messages, Audience segmentation, Channels for delivery and Engagement strategy.
- Execution: Please provide details of how these objectives were met: Audience feedback, Differentiation, Brand awareness metrics, Media coverage and Engagement metrics.
- Innovation: Please demonstrate the innovative aspects of this campaign.
- Outcome & Results: Please explain why this is the best video series campaign in Ireland, detailing the benefits it brings to all parties.
- Testimonials: Where possible, please include testimonials from the brand and from members of the intended audience.