Enter Best Content Marketing Award - Specialist
The specialist category is for content that doesn’t fit any of the traditional categories. Content that has been created as a unique, one-off solution and pushes the boundaries is what we’re looking for here. We’re platform agnostic, but we’re looking for the wow factor.
We’re seeking innovation and high levels of creativity that perfectly answers the client’s brief, as well as strong KPIs.
Entry is by a 5 A4 page submission; the judges will be looking for clear information backed up by facts that pays particular attention to the criteria listed below.
- Please provide details of the brand who ran the campaign.
- Objectives: Please provide specific details of the campaign: Key messages, Channels for delivery and Engagement strategy.
- Execution: Please provide details of how these objectives were met: Audience feedback, Differentiation, Brand awareness metrics, Media coverage and Engagement metrics
- Innovation: Please demonstrate the innovative aspects of this campaign. Please provide details on how this campaign is different to traditional specialist campaigns.
- Outcome & Results: Please explain why this is the best specialist campaign in Ireland, detailing the benefits it brings to all parties.
- Testimonials: Where possible, please include testimonials from the brand and from members of the intended audience.