Enter Best Content Marketing Award - Retail Consumer
This is one of the most hotly contested categories. Retail consumer entrants must prove beyond all doubt that they have created the most effective strategy, content and measurement mechanisms to offer strong commercial results to their client. We’ll be looking for content that fits with the brand and understands its audience.
Entry is by a 5 A4 page submission; the judges will be looking for clear information backed up by facts that pays particular attention to the criteria listed below.
- Please provide details of the brand who ran the campaign.
- Objectives: Please provide specific details of the campaign: Key messages, Audience segmentation, Channels for delivery, Engagement strategy.
- Execution: Please provide details of how these objectives were met: Audience feedback, Differentiation, Brand awareness metrics, Media coverage, Engagement metrics.
- Innovation: Please demonstrate the innovative aspects of this campaign. Please provide details on how this campaign is different to traditional retail consumer campaigns.
- Outcome & Results: Please explain why this is the best retail consumer campaign in Ireland, detailing the benefits it brings to all parties.
- Testimonials: Where possible, please include testimonials from the brand and from members of the intended audience.