Enter Best Content Marketing Award - B2B
B2B marketers have long been aware of the value good content provides. We’ll be looking for outstanding examples of B2B content and effectiveness, regardless of platform, that enhances customer experience and education. Further attention will be paid to see how the content demonstrates sector understanding brand insight to meet defined objectives.
Entry is by a 5 A4 page submission; the judges will be looking for clear information backed up by facts that pays particular attention to the criteria listed below.
- Please provide details of the brand who ran the campaign.
- Objectives: Please provide specific details of the campaign: Key messages, Channels for delivery and Engagement strategy.
- Execution: Please provide details of how these objectives were met: Audience feedback, Differentiation, Brand awareness metrics, Media coverage and Engagement metrics.
- Innovation: Please demonstrate the innovative aspects of this campaign. Please provide details on how this campaign is different to traditional best B2B campaigns.
- Outcome & Results: Please explain why this is the best B2B campaign in Ireland, detailing the benefits it brings to all parties.
- Testimonials: Where possible, please include testimonials from the brand and from members of the intended audience.