Enter Best Content Marketing Award - Annual Content Strategy
Advertising campaigns are scheduled for finites amount of time. It’s content that maintains a steady brand presence. We’ll award this category to a long-term content strategy that keeps a brand going throughout the calendar year. Attention will be paid to outstanding creativity and great strategic thinking, allied to overall longevity and measurable results.
Entry is by a 5 A4 page submission; the judges will be looking for clear information backed up by facts that pays particular attention to the criteria listed below.
- Please provide details of the brand who ran the campaign.
- Objectives: Please provide specific details of the campaign: Key messages, Channels for delivery, Tools for delivery and Engagement strategy.
- Execution: Please provide details of how these objectives were met: Audience feedback, Differentiation, Brand awareness metrics, Media coverage and Engagement metrics
- Innovation: Please demonstrate the innovative aspects of this campaign. Please provide details on how this campaign is different to traditional annual content strategy campaigns.
- Outcome & Results: Please explain why this is the best annual content strategy campaign in Ireland, detailing the benefits it brings to all parties.
- Testimonials: Where possible, please include testimonials from the brand and from members of the intended audience.